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I think a lot of people are like KN above, especially for a short game like Heavenly Sword, which is why it's going to really struggle to make money. I personally would never pay $60 for a 6-8 hour game. I'd pay $10, or basically, I'd rent it. But most people will opt to rent or buy used which is why it's not doing great in sales despite being one of the better PS3 games.

The only real answer to this for the industry I think is to give their games crazy replay value. Look at Halo 3, SSBB, or GH 3 there won't be many used sales for those games because people are going to hold onto them to play over and over again. That benefits everyone.