You know, they should make it so that for example, you got a platinum trophy on GTA4, you get the next DLC for 50% off, and if you get another BAM 25% off or some crap like that. Can even make it free. Not like everyone has 40 platinum trophies. And it sure as hell would keep more people busy with incentives like that. They can also add some premium themes for free. There is so much to do with the trophy system.
Make games, not war (that goes for ridiculous fanboys)
I may be the next Maelstorm or not, you be the judge http://videogamesgrow.blogspot.com/ hopefully I can be more of an asset than a fanboy to VGC hehe.