Also... CBHD is expected by many to actually be the dominant market leader by this time next year when it comes to HD stuff... because China is so huge.
I'm not sure if you realize that. This is all money that would be going to Sony... sooner rather then later. Chinese buying habits actually mirror the US buying habits.
Blu-ray had as much market penetration in China as it did in the US, at similar price points.
China is one of the biggest movie markets in the world... even with it's piracy.