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Procrastinato said:

Motherboards get re-engineered by companies far smaller than Sony all the time.  Heck, I can do it in my garage.  The form factor probably took some creative effort, but I think you'd be surprised at the efficiency of hardware companies at doing just that on a regular basis.  I think you're overestimating the cost here.  I don't think its going to be significant enough to warrant any sort of serious revenue to pay for it.  Designing and testing new chip designs is the real money/timesink.

You're welcome to disagree, of course, but its a pretty bold statement to claim that a hardware device which sells at a hefty profit, like the Wii, can't pay for its minor, like the Wii, R&D expenses, even if its only sold a half million, or even just a couple hundred thousand, units to retail.

The amount of profit that makes it back to Sony is a question for me that I can't think of an answer for. A lot of the extra profit likely goes to retailers in order to convince them to stock the machine at all. This is a one-time sale for them, and they have alternate models that are supported and will bring in more revenue from game sales right as an alternative.

Like I said though, I am not claiming its a flop. I am claiming that saying it can't flop is completely wrong. There are, necessarily, non-trivial costs associated with adding hardware to a machine. There are new hardware bits in the PSPGo. A healthy number of them despite the fact that you gloss over them everytime you post. Without hard numbers we are left to speculate at what the machine even costs to make. That alone can be counter-intuitive at times (PS3 Slim being sold at a loss?). You are welcome to think there is absolutely no cost associated with employing qualified engineers to do this, but you would be dead wrong.



Starcraft 2 ID: Gnizmo 229