Sony's gonna have a tougher time in 2008

[Dodece]

Once again for the mentally hindered. Sony themselves have said there will be no more price cutting next year. Unless the console sees a serious upsurge in demand. Sales will not be increased through further price cuts. Sales must be increased completely based on the consoles merits. Whether you believe it can do this or not is irrelevant. Price cutting is no longer the spear head.

I think the point is clear Sony has no intention of allowing this console to become their own personal money pit. The machine has already lost them billions. They have to look at some point within the next five years to get back that money lost. They will never do that if they perpetually sell the machine at cost. The only way to make back their investment is to sell the machine at a profit, and that will happen sooner if the price of the machine remains as high as it possibly can.

The price reductions of this year were not about making the console more competitive as saving the console from a certain demise. Had they left the year having sold less then seven million units the scene would almost be hopeless. Even now it is not all that spectacular. How will the machine fare next year when disposable income has decreased, and how will it compete against the low priced alternatives.

The main point remains if you will believe anything Sony has told you especially about their lineup. Then you must believe what they have told you about pricing. You may not like the fact that Sony might not give you yet another price cut, but you do have to accept it. Personally I am not a blind fanatic, but if you are such then this must be the truth.

The Sony boosters have really gotten spoiled it seems every six months this console must go down in price a hundred dollars by their logic. Sony isn't a charity they are a business, and they are in it to make money. The price cutting was not standard practice it was desperation measures. Stop assuming that these things will chronically happen to your console.

You also better hope that Sony doesn't get desperate enough to consider it again. Another major price cut is equally appealing as ceasing production, and if thats the case Sony might err towards cutting their losses and running. Another price cut might mean never profitable, and thats not something Sony wants.