Bodhesatva said:
I'm with Yojimbo here. Keep in mind we are combining development, production, and advertising costs into a single figure; I can absolutely believe that some 360/PS3 games reach in to the 40-50 million dollar range for that. What I doubt is that there aren't any Wii games that pass the 10 million mark -- surely Zelda or Mario did? Even if they didn't, what's to stop another game from having a 10+ million dollar marketing blitz, akin to Halo 3? That would obviously take it well over the stated mark.
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I don't think Nintendo spends money on marketing. 








