A true measure of Microsoft Xbox 360 success

[Kenryoku_Maxis]

Squilliam said:

Diablerie said:

bonkers555 said:

Back to the Article. Who here can tell me with a strait face that the 360 is NOT a success story in N. America this gen? They making money on the 360. They out selling last gen winner almost 2 to 1. They got the highest attach ratio. I'm confuse why most people on this site still believe that 360 is NOT a success story in N. America this gen.

You're correct.  The 360 has had a huge amount of success in the U.S.  But the gaming industry is much more than just one country, it is the entire world.  In my opinion, the problem is those that tout NPD data as if it (USA) means more than the rest of the world.  

I believe we call that arrogance. 

Relative to the original Xbox the 360 is a huge success everywhere. Oh and America is big enough so if you do well there you don't need to do amazingly well anywhere else.

Just because Microsoft is breaking even, that's not a 'success'.  And just because Microsoft is doing 'well' in America, that doesn't mean they don't want to do better in America or break into other markets.  That's just completely opposite of good business sense.  You really think back in the late 80s when Windows took off Microsoft Execs just went 'well, we've sold well in America, let's just cruise on steady with this and see how it goes...'  No....they went for the WHOLE MARKET.  ANd if they had a chance to penetrate further markets, they would.  Oh...and they are trying.