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Galaki said:
As with all big d/l, a large percentage of them would never be completed and canceled. I am pretty sure that counter is for when you initiate the d/l and does not take into account of completed d/l.

A good game will sell, regardless of piracy. Those are the people that weren't going to buy the game anyways.
For reference, see NSMBWii.

But a game like NSMBW covers a broader audience.

For example, think about M rated games. The "casuals" won't buy it because they're not into them. A lot, if not most, of the "hardcore" will download them, resulting in much fewer sales.