I got it. My first first-day purchase. Haven't played it yet (mall a few miles from my home and Gamestop lines really long), but I was convinced by reader impressions over the reviews (they freaking put down Modern Warfare just because it was the Wii version).
Plus it seemed there were only three copies left in the two shops in that mall, and our local Target seemed to be sold out (as well as all the shops being just sold out of Modern Warfare Reflex).
So hopefully this is a good sign for sales (not going to declare this anecdote to actually be representative).
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs