All depends on the marketing. Need first something akin to the Wii. Basically a 360 console bundled with Natal and a premier game bundles with it. Second advertising like the Wii had in its first year on the market that shows a strong focus on using that product with the bundled game and in a setting that is conducive of the customers it is trying to attract. And even with that it is a big risk. Will need more premier games that show off its strong points like Ninty did with advertising of Wii Play, Metroid Prime 3, etc.
Definitely going to be a risk but they can do it. But I'd say a necessity of the product is that either bundled with a 360 or sold alone, it needs a game bundled with it. Look at the success of the Ninty products. Whether it's the Wii, balance board, zapper, or wheel. All bundled with a premier game and all huge successes because of it (even Zapper with Link's Crossbow training). People don't want to be buying this and not be assured that a big title is supported. They want to know right when they pick it up that they have something to play and that it is a good game. I'd still argue today that one of the biggest reasons to Wii's success is that Wii Sports is bundled with it because it give you a game right out of the box that showcases the strenghts of the system and has good hype traveling by word of mouth.
So yea definitely risky but maybe MS can pull it off.
