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Kenology said:

Going back to your initial post, I don't see how the wheel is an advantage in any way for Mario Kart.  That's not to take anything away from NSMBWii either.

Although it's just a piece of plastic, I'm thinking it makes the consumer feel like they're getting more for their money. The fact that you get a game and a piece of hardware for the cost of a normal game is pretty cool.

Then again, Mario Kart probably needs this advantage to compete with 2D Mario (see SNES, DS).