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This is a pretty interesting discovery in the console war. People used to think it was all about price, but if you create enough demand, price is a non issue. The 360 sold more units at 399.00 than they did at 199.00 for the same time frames. The 360 outsells or is on par with the PS3 even at only $50 less. Currently the Wii is fetching at higher prices than either of the others. Price is a non issue in reality. Look at the Ipod! Spend more and get less!