AkibaFan said:
the effect cud be greater, it being first 3d movie could be mean a bigger leg and gross than we thought. in us due to snow storms weekend 1 was more slow than it cud have been. i know 23 people going to see it again, word of mouth is best for a movie this year. can it be as big as titanic or star wars (adjusted gross is 1.5 billion for episode 4 worldwide) |
It could. It's a bit of an unknown I feel. Up until now most 3D has been something for kids movies with limited appeal. But recently it's been rising as a percentage of total revenue, and with Avatar I feel we have the first 3D film that's being viewed as the 'must see' example of 3D and the first true future of 3D films - as a result it could see considerable legs due to repeat viewing.
Most big movies today need a big haul over a fairly short period then look to DVD (and of course BR now). But with the 3D Avatar is the first big film in a while that has a major hook that needs to be seen in the cinema. It's interesting to note that Titanic, while undoubtbly lucky with Leomani, etc. driving 14 year old girls to see it 20 times or more, was the last big box office success before the shortening of cinema to DVD transition, which was allowed fairly long legs at the cinema. Avatar too could be granted a longer lease in the cinema due to the 3D element as that's only going to be available to a tiny few at home - although I could see the film giving BR a boost as well as 3D TVs.
Try to be reasonable... its easier than you think...