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BoneyBoy said:
@CGI - Yeah true ....but summer is the slowest time of year. IMO a great way to counteract the halo reach hype would be with GT5 hype. I think it would successfully mute the halo effect

MSG4 released during the summer and did very well, but I wonder if it would have have done even better with a holiday release.

I highly doubt that.  MS would drown out GT5 with the Halo: Reach ad campaign.  If anything putting GT5 in the holidaywould hurt its sales because of all the other games people would want.  In the summer, everyone who wants GT5 can and will get it without any competition.  It would make a very nice boost for them in a slow time.