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Reasonable said:
Avatar manages to be the most impressive, beautiful use of CGI to create another world, coupled nicely with the lowest level of narrative ambition.

It's not bad, but in a way that almost seems worse it's simply bland. All that effort, all that expense, for something so familiar and obvious. Couldn't Cameron have actually married the ability to deliver a new world with something new to say or show?

What struck me was how much Avatar resembled the latest version of a AAA videogame. The plot's the same, the weaknesses are the same, but the graphics have been improved.

7/10 and the likely candidate for testing your new 3D TV and BR player, but not a great film nonetheless.

What particularly struck me, was how little it did with so much expense, while a film like Moon did so much with so little expense.

*facepalm* If you think ANY story is original, you simply haven't read/watched enough.  Every story has been done before.  What makes individual stories remarkable is the way they're told.  I thought this one was told wonderfully.