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They have an interview with the director of Dante's Inferno running daily on GameStop TV.   He fully admits that they borrow a nubmer of ideas from God of War, and they're trying to use this to their advantage.  He basically says in the interview "To all those looking forward to God of War III, if you only have a 360, buy Dante's Inferno!"

They're advertising it as the 360's answer to God of War, and basically ignoring the ps3 version of the game.

Hack n' slash games generally sell better on ps3 (DMC, etc. - hell Heavenly Sword is the best selling hack n' slash game on a single platform this gen so far), but I get the feeling Dante's Inferno will sell substantially better on 360 ala Borderlands, partly due to the marketing and partly due to it releasing only a month before God of War III.