Kasz216 on 25 November 2007
| Jessman said: Yes. but dont forget.. mass advertising can be bad too. Nobody here cannot say they have seen a ad so many times that it has turned you off the product. |
True, though it's a rarity. The "rule of mere exposure" states that the more you see something the more you like it. It of course has it's threshold, but this generally holds true. The trick is to work it just right so you catch as much of the mass market as you can.
