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Lastgengamer said:

"It's a continuation of a strategy we've been articulating for a long time..."

I believe some of the things are accurate, such as core gamers not needing advertising and such.  But this first sentence is kinda laughable, isn't it?  The casual focus is unquestionably a new development.  To say "We've planned this all along.  It has been our strategy since day one" is completely ridiculous.  I really, really hate "PR Speak" or whatever you call it.  It makes me cringe and makes me angry at the same time.  It just comes across as despicable.  I say this with all companies in mind, not just MS.