cliffhanger on 16 December 2009
I can agree with what he's saying. The hardcore go looking for games themselves and hype them way ahead of time, so you don't really need all that much marketing. All you need to do is announce a game and it will sell. For the casual, they buy what they hear about whether it be commercials or through word of mouth, etc. They don't go looking for games themselves, so you actually have to put more effort into selling your game. The wii was so successful because it was just everywhere, from oprah to ellen and loads of word of mouth. I wonder if Natal will be as successful. Only time will tell.
