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Umm, I'd think Wii Fit/Sports/Play etc. prove that it's not hard to sell a game to the casuals. You need the right product and the right price. What MS finds hard is actually understanding what their customers want, since they've long had the benefit of telling their customers what they want in the OS business. Basically, they just can't cope in an environment where there's legitimate competition that they can't buy out. They bought or hired out the companies that made their exclusive core games, they spent a lot of money enticing third parties that make those games, but they can't seem to get their hooks into anyone that understands casuals. It's MS failure, not the market's. If tens of millions will pay $100 to stand on a scale while pretending to juggle, it can't be that hard to crack the casual market.



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