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Sony already said many times...PS3 will have a ten year life cycle. TEN YEARS!!! :)

Btw, the OP's logic of Sony making PS3 fail so customers need to buy a new one does not make any sense at all.

The major counter-argument is that Sony loses money on each PS3 sold, and they make money from software sales. Selling another PS3 to the same customer does not increase software sales, and therefore it does not benefit Sony to be doing that.