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Rob6021 said:
I wonder if 360's high attach rate has anything to do with Advertisements built into the interface whenever you turn the thing on?

I really do have to ask... is this a serious question or an attempt to troll?

The 360 has always maintained a very high attach rate even before there ever were ads on the NXE.  And most of the ads are not for games... so... usually they are ads for Mountain Dew sponsored give-aways or car companies or Xbox Live content.