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Tallgeese101 said:
They have 10m willing to pay for a service that is traditionally free and free on the competitions machines.
Why rock that boat?

I think last I heard there were like 22-24 million "active" Xbox Live memberships and there was like 60% gold, I think.  So, its probably a bit more than 10 million Gold members, and by the end of the Christmas season it will probably be nearing 14-15 million Gold subscribers.

Gold is a very good deal for all the services it brings to one place.  It's like a cable set top box, a radio, a game show, streaming video/audio service, a social network, a Ventrilo server for everyone (up to 8 party chat for free), a multiplayer matchmaking service, and more!