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Cost

~£200 for a 360 versus ~£250 for a PS3.

Consider they both have vertually the same game catalogue (PS3 could be argued to have better newer exclusives).
Even the average consumer is probably aware that that many 360 features require a $30 p.a fee that does not apply to PS3
Oh and PS3 also has a BR player and built in wifi, its quite an easy choice when you break it down.


And the thing is as the console become cheaper the more unpalatable the XBL fee becomes.