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HA! Losing appeal? No. The 360 (despite hardware malfunctions) has done what Microsoft wanted. Beat PS in NA match it in EU and build it's brand in Asia. Xbox is now a sound and viable alternative to PS in all regions. Nintendo is the wild card, Microsoft never counted on Ninty making such a bold move. It cost them this gen. Sony on the other hand.. Well they made mistake after mistake. PS3 has lost more money than PS2 ever made. That is sad, the leader of the last two generation's is now in last place. Say what you want about Nintendo and Microsoft, but Sony got cocky. This gen was Sony's to take. Pressure was to much i guess. They are making up ground now, but the damage is already done.