When video games began 2 guys could work for 2 weeks out of someone's garage and make a game, sell it for $40 and make a killing even if they only sold a new thousand or a few hundred.
Now it costs 20-40 million, upwards of 200 people 3-5 years to make a game. With that kind of investment why in God's name wouldn't you pimp that engine, game play and franchise to the max?? You have to! You can't be risking make brand new games all the time. New IPs and especially new game play mechanics flop all the time. People would rather buy CoD 11 which they know they'll like than something they have no idea about.
The only one bucking this trend (and it's been around for about ten years now) is Nintendo. That's why the Wii is the way it is. To create new game play to expand the market instead of having to spend insane amounts to fight for a small part of the gaming elite who's gaming taste is becoming ever more narrow.
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