I think this quarter is going to be a test. the PS3 is into year 4, and if it post a massive lost this quarter on these increases sales, you have to wonder what their strategy here for long term viability. M$ will drop prices on the 360 next year, and with the catalyst launch of Natal...this could be a repeat of 2008...which would mean another painful cut to salvage 2011...in the face of new console launches.