http://vgchartz.com/forum/thread.php?id=94535&page=1
Interesting kotaku article and response by Malstrom. It should be incredibly easy to put 2 and 2 together between the 2 threads.
By the way, this kind of crap happened in the music industry with radio stations in the 50s/60s and it was a HUGE scandal. Same with movies, so yes this is seen as corruption and scandal in media. Game journalists are just too stupid to actually know anything about it.
3rd Party Wall of Shame
http://www.nintendoworldreport.com/forums/index.php?topic=30478.msg581036#msg581036