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@NEORAF - The power of SONY'S BRAND NAME is diminishing further every day.

http://economictimes.indiatimes.com/news/international-business/Sony-slides-to-4-mth-low-plan-fails-to-inspire/articleshow/5250110.cms

The company pioneered the mobile music market 30 years ago with its Walkman and once ruled the global television industry in the era of box TVs, but it is now struggling to keep pace with nimbler South Korean rivals and innovative U.S. IT companies.

"What we're seeing is a weakening of Sony's brand power. That's especially clear in North America where its market share has fallen sharply. The situation is so bad it almost makes me want to cover my eyes," said Chibagin Asset Management's advisor Fujio Ando.

"They no longer have products that are unique and can control the market," he said.