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I had to lol a little at teh Cell "revolutionizing gaming". But I think people have mostly covered it, they relied a bit too much on brand recognition and they did want to trojan horse Blu-Ray into the living room, which is a viable business strategy BTW and no reason to get down on Sony for that. I was going to buy the next Sony machine regardless of the situation eventually though, so it really didn't matter to me how much it originally cost.