| Zucas said: Yes I'd also like to say kudos to Sony. This is truly a huge success of marketing and advertising that has been absolutely superb. I mean this is one that I'd write down in the books because it is textbook execution. Other companies might want to take notes. |
Wow really. This post has caused a 100 post argument. Seriously, some of you need to work on some comprehension because a post like this should not be so brutally taken out of context to fit your own argument.
First I'd like to thank CGI and Steverhcp02 for actually understanding what I was saying. Here was a reply from Steve:
"Zucas was talking about recreating a brand image. On this website, as you may have noticed, we discuss sales figures of consoles sold. We may see a thread or two pop up to talk about financials, but this thread here is a sales figures thread. Its not an economics or shareholders thread."
Really absolutely spectacular as that is what I was stating. Sony was in a "dire" situation before PS3 Slim. They were falling deeper into 3rd, none of the game sin the first half of the year had a strong effect, and MS and Nintendo (although not high over the year before) were still going pretty solidy. Sony had to act and they didn't just throw out a plan, the formulated it and well executed it.
By the books means that they fully backed up a marketing operation. They proposed a new incentive on why to buy their product (pricedrop/new design). Second, they provided incentives why now was a good time (Uncharted 2, Ratchet and Clank, God of War Collection, etc) all were big software releases with U2 at the front of releases. Finally, the provided an ingenious and strong commerical marketing campaign that was pervasive, somewhat humerous, but all at the same time showed the value of the new product and justifying its price. Release a product, provide incenvtives, and then reason to the customer why. THAT IS TEXTBOOK EXECUTION.
Compare that to Sony's old advertising for the PS3 this generation and you'll understand why it is such an improvement. Just as Steve stated, it was about recreating a brand image and Sony did that well. Now some are suggesting I'm completely overlooking the financial downfall of it? Now why would I do that. My original quote states nothing about the financial situation. Actually Jagged commented on this agreeing and stating the financials though is a problem and I wholeheartedly agree with him... was going to reply but was just going to class then so had to get off. Obviously Sony has made a risky move in doing all this just like they did in the beginning of the PS3. They are going to suffer monetarily becuase of that and I don't think anyone expects a profit this next quarter. My question to you is why does that matter in determining whether their marketing campaign was a success or not. The point is it doesn't and bringing it up is not a logical argument to how good they did in marketing.
Even further people are taking out of context what my last sentence states. I said some companies should take notes. I never mentioned any company in particular because really I wasn't trying to suggest any other companies. Simply giving a general statement that when trying to sell a product you want to do something like this because it has obviously worked. I think MS and Nintendo have not only done great jobs of marketing but loads and loads better than Sony has done throughout this entire generation. This is really the first time I've seen Sony have a competent and well functioning marketing campaign. And even with that going on, I wrote an article a few days ago talking about how on the flip opposite how bad the PSP Go marketing campaign has been.
Really all of the debate about this has been unfounded and silly. I was complimenting Sony on how well they did with the PS3 Slim and simply that. I wasn't throwing anyone else overboard nor was I stating this didn't have consequences for releasing the Slim. This is a sales discussion and I was discussing how such sales have been able to happen on the PS3 slim and this is my reasoning why. My post before that also talked about something similar about "values" switching in America between 360 and PS3 on a similar line of discussion. I suggest some of you read it.
