Worldwide Hardware Numbers UP for week of Black Friday

[Avinash_Tyagi]

libellule said:

Avinash_Tyagi said:

libellule said:

Avinash_Tyagi said:

CGI-Quality said:

Avinash_Tyagi said:
^If MS gets aggressive next year with price cuts, what does Sony really have left to combat? Do they really want to engage in a price war with MS which they can't really afford?

I don't think Sony needs to worry about a price war at this point, particularly considering how well they've just done while being $100 more expensive than the 360. They need to focus on games sales and profitability. Fortunatley, given their recent marketing trends, they are probably on the right track to do just that.

By the end of the next fiscal year perhaps, but that assumes they maintain sales and profit margins, if MS cuts aggressively, and regaisn the momentum, those projections likely go out the window

Even if they cut and get some sales back
the PS3 will continue to sell because it has reached a sufficiently LOW price to be accessible for many

so MS can cut what they want, it will not change Sony faith and may even not be worth the value at the very end for their business

200$ 360 sales < 300$ PS3 sales

sony doest need to increase their sales per week PARTICULARLY since they are still losing money on hardware !

 

 

That makes the mistake that  PS3 and 360 don't have a shared audience, a lower price 360 will cut into PS3 sales as people going into stores will see they can get most of their games on either system

- I do agree but in term of perceived value the PS3 is far superior to the 360, IT IS A FACT (see the 550k at the Slim launch or the BF sales) so if the MS wants to dominate again, they will to drop the price AGAIN, meaning less money for them AND a quite unpredictable effect. Will they really get more sales ? Will the price drop be worth in term of sales boost ? But they seem to be targetting money right now ... so no price drop.

- you dont take in count that 360 possess the arcade model that was stealing Wii sales in 2008 du to his low price but that is, now, countered by the new 200$ price of the Wii. That is why, IMO, the 360 is "suffering" right now : 360 is attacking from the 2 side, from 2 competitor that possees a FAR better brand name and perceived value than the 360 ("it just break everytime !")

  Right now they aren't cutting, because they want to show a profit for the fiscal year, but that ends in March, they can easily cut after that

Wii and 360/PS3 are very different, its why the PS3 and 360 price cuts didn't really affect sales, even when the Slim launched, Wii sales remained stable