Firstly, apologies for the extra thread created. I did have a look for a related thread, but just couldn't find one. (wasn't expecting to find this under "sales" discussion??) If the goat was from a butcher - then it becomes slightly more appropriate. It certainly didn't look like this to me (first impression is that they killed it there on the night!). That aside, this is the worst piece of marketing I have ever heard of. Unless its meant to fall into the basket of "any bad marketing that makes headlines is good marketing". This is a company that sells Plasma TV's to the public, and sells the majority of their games to the teenage market.
Gesta Non Verba
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