I am disappointed no one mentioned the Nielsen case. Nielsen do some research on console playtime. Kotaku blamed others like they always do.
http://kotaku.com/5202863/nielsen-people-may-buy-wiis-but-do-they-use-them
http://kotaku.com/5205249/nielsen-drops-the-ball-on-console-usage-numbers
Satan said:
"You are for ever angry, all you care about is intelligence, but I repeat again that I would give away all this superstellar life, all the ranks and honours, simply to be transformed into the soul of a merchant's wife weighing eighteen stone and set candles at God's shrine."