I still think it would've sold a gazillion without the marketing budget. Cod4 would probably make more money for them at the end of the day due to its lower dev costs and marketing by word of mouth. I dont think the extra 1-2 mil 1st week sales were worth it but perhaps Activision feels differently. Perhaps they just wanted to break records.
"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)
"WAR is a racket. It always has been.
It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler
