FaRmLaNd on 02 December 2009
It would be more profitable to ship 10 million units in 1 week then 10 million over 3 years due to the lower price of bulk manufacturing and shipping. They save a lot of money that way. Its mitigated by the marketing but still its often better in business to make the money now then in a few years time. Less expenses that way. Furthermore they couldn't guarentee that it would have legs like some of Nintendos games.
It was the movie blockbuster approach and it worked. Im sure Activision is happy.
