Could have MW2 sold so much without its $150m marketing campaign

[Avinash_Tyagi]

Ail said:

Avinash_Tyagi said:
Who cares if it sells that first week or over 100 weeks? Many Wii and DS games sell for years with huge tails and these are new copies by the way, and cost millions less to develop and advertise, while bringing in even more revenue

There's a huge difference for business between getting 500 millions tomorrow or getting the same amount of money spread over two years...........

Yeah, but because of the ease of development, Nintendo can have many streams of that level at once, while Activision only gets a few