Toshiba doesn't think this format war will end, and they are fine with that

[makingmusic476]

FishyJoe said:

Vengi said:
Once either BluRay or HD-DVD movies are cheaper then DVD that is when the war will really begin.

Which would never happen without the war.

 DVDs msrp'ed for $40 and were sold for $30 at first. Many can now be found for just $5.  Prices would drop eventually without a war, to help spur software sales and to outell competing CEs.