Could have MW2 sold so much without its $150m marketing campaign

[Ail]

Impulsivity said:
Honestly I didn't notice any marketing for MOW2 at all. I saw billboards all over the place for Left for Dead 2 here in LA (even on bus stops) but not a single thing for MOW2. It didn't seem to have any commercials on TV that I saw either, though I might have missed it (I don't watch a lot of MTV).

Really MOW2 was nothing compared to Halo 3 which had a special mountain dew, endless commercials I did see and much more.

MOW2 sold much better then Halo 3 primarily due to being a better game (it got pretty universally stelar reviews while Halo 3 was kind of at the high end of mixed) and being multiplatform, not because of any phantom marketing campaign.

That just means  you probably don't watch sports on US TV a lot, MW2 adds were all over the football game the week-end and on monday night preceeding its release.

Those are some of the most expensive commercials slots at this time of the year...

And the football audience tends to overlap nicely with the MW2 audience ( mostly male for starter).