Could have MW2 sold so much without its $150m marketing campaign

[Ail]

Avinash_Tyagi said:

wow $200 million, talk about your wastes of money, seriously, I mean many games generate more revenue for much less cost

 

Err ?

And which games exactly generated 560 million$ of revenue on the first week ? 

Heck, take the 560 million$ , remove the 200 million $, that's still 360million$ in a week and only 1 game has done more in a week...

 

I think the campaign was successfull.

You have to realize the goal was too to push the majority of the people to buy their copies early and not wait...

This minimize the revenue loss through people buying used copies or from selling copies at a lower price 6 months down the road...