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it wud've eventually but not in the first 24hrs or first week...it's like a person who says to themself i want it, but i'll get it soon den that person keeps seeing the cool eminem til i collapse ad runnin over and over in between all his shows and gets all excited and goes I WANT IT! the day it comes out. But they knew the potential of this game and wanted to generate a first day and week record so they pushed all the marketing to accomplish such a goal n they were succesful.