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Biggerboat said:

Why do we need to wait til graphics hit a plateau before concentrating on content? Why not make room for the good stuff now?

Developers have X time and money.  Now, they can spend part of X on graphics, part of X on gameplay controls, part of X on sound, part of X on content...etc.  The less developers have to spend on graphics, the more they can spend on all the other good stuff.

It's not a matter of not having good stuff now so much as having more good stuff later.