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I can kind of see MS's side on this debate.

It costs them money to support various non-core services on XBL and they want to recover their costs directly from the user. Fair enough, that's a business model they have adopted and so they should apply it consistently. MS are not a public service, therefore they are not bound by any public service charter that is imposed on a public broadcaster. However basic fairness would suggest that MS should be consisent in the way it grants access to third party services available through XBL. Why should BBC's interweb service be available free of charge on XBL when all other third party services are strictly limited to paying customers? That's actually unfair. I'm sure the Netflix folks would have loved to have the potentially larger customer base that making the service available on XBL Silver would provide. They could feel somewhat aggrieved at BBC going on Silver while they are stuck with Gold.

If people want non-subscription access to BBC interweb broadcasting then they can easily get it via some other means (PS3, Wii, PC). 360 users know the business model MS operates and they are a willing buyer of the system and the service. If you wanted a full spectrum network service for free and you bought a 360 then you were not really paying much attention at the time you made your purchasing decision.

Having said that BBC also need to take a principled approach to how they make their service available. If their terms of reference require that no one shall pay extra (over and above the broadcasting fee) for access to their interweb service then their remit is incompatible with MS's business model for XBL. Sometimes there is just too much distance between public and private interests that they must part ways. There is no fault on either side, it's just how things are.

There is wriggle room for BBC to put their service on Gold if you apply the right spin to what the Gold subscription covers. If BBC wants the service to get to the XBL gold customers enough they will make the compromise. I don't think MS would see the BBC service as that much of a value proposition to put it on Silver, and in the end it would weaken their position when negotiating access conditions for other thrid party services. It might convince about 10 people to buy PS3 or Wii over 360, but not much more than that; provided someone doesn't blow it out of proportion and cause a groundswell of angst to be directed at MS, which could see a few more brits turn aside.



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