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You're going to have a huge problem with beating WoW. If you look at how much money has been put into WoW overall, I'd guess that is, by a long shot, the largest amount of money any game has ever had used on it.

So to fight WoW, you'd have to come close to that. The problem with nearly all MMOs is, quite simply, that they have failed to match WoW's content.

WoW has 5 years of development behind it. A new game would have to tie that, in order to beat it. That will be incredibly hard. What I am saying is essentially: No MMO can beat WoW, until WoW dies from old age, and new games have a chance of coming.