Microsoft's pretty much just the company in the middle. Nintendo's the underdog with a (relatively) small but loyal following, while Sony's the returning champ that many view as a bully. The current market situation is primarily anti-Sony due to the PS3's high price and lack of games, and it's giving fuel to the Nintendo fans to be ridiculously optimistic. However, there's really nothing out of the Microsoft camp to evoke the same level of emotion either positive or negative.







