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According to my calculations (which, in all likeliness, could be wrong), the PS3 has sold at a 28.5% market-share since the launch of the start of September (well, week ending 29th Aug) in the Americas.

On the week ending the 21st November, its weekly market-share was 22.6%

The PS3's current overall market-share in Americas is 18.6%, on the week ending 29th August, it was 17.7%, meaning that it has gained 0.9% since the launch of the slim, 12 weeks, we have 5 more weeks of data to come before Christmas day.

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Based on these figures, I'm going to predict that the PS3 will hit 20% market-share at the end of January.