drkohler said:
This one is wrong with absolute certainty. It probably accounts for a big part of the $650M losses. Had you watched what was going on in the laptop business ,you would have noticed a dramatic price decline in that area (particularly when those "mini-laptops" hit the shelves in drones ). At some point, Sony laptops were for the most part several hundred $ more expensive than all the other comparable laptops and were basically no longer selling at all (at least in central Europe). By the end of the quarter, prices were finally down to competitor's prices. If we assume that 1-2Mio laptops were blocking shelve space, this alone would account for most of the losses reported in the division (assuming pricing adjustments were world-wide). |
"In the game business, the deterioration in profitability was mainly due to a decrease in PS2 hardware and software unit sales, and the impact of the appreciation of the yen. The deterioration in profitability for VAIO PCs was due to the reasons noted above that contributed to lower sales.”
So, Sony is reporting incorrect information?
"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."
- From By Schism Rent Asunder
