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Another $250 launch is going to be a hard sell. They have no chance against Nintendo (handheld gaming, unlike console gaming, is and always will primarily be a domain for kids) and they certaintly don't have a chance in the PMP market. PSP Go has the gaming edge over iPod Touch and Zune HD but can it do everything else just as well? And with the iPod Touch starting at $200 and Zune HD 16 GB going for $220, $250 is a hard sell for something that can't adequately replace a iPod Touch or Zune HD.