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Pyro as Bill said:
Sales is the objective standard.

 

Sales doesn't equate to quality. You can see this in every aspect of life.

I.E. there are wine tastes who taste every wine and can distinguish quality. Is the best wine the one that has the most sales? No.


Consider clothes. The clothes that sell are usually made of the cheapest materials. Does that mean those clothes are quality? No.

 

Video game reviewers play tons and tons of games. After playing a lot of gamesyou begin to get a sense of what's good and what's bad and what's been done. Each reviewer begins to base their opinions on their past experiences.

Take a game like Wii Fit. Chances are there's a huge group of people who's first experience into the world  of gaming was Wii Fit.

If sales relate to quality then someone who has no experience playing video games can have a better understanding of quality than people who have spent the past 20 years playing video games.

Of course I'm not saying Wii Fit is a bad game. I'm just saying that it's not as simple as game sales equal quality.