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Avinash_Tyagi said:

Are your sure about that, lol, what we saw is that reducing the price did raise sales, and quite a lot, and that was only a limited reduction, a permanent cut WW would raise sales much more.

As for Sony, its only assumes that the 360 price cut would not cut into its sales, likelihood is that it would, see as the game titles got released this year, most would be shared across the two consoles, the lower price od the 360 would drive more sales to the 360 and away from the PS3 and over time, any momentum from the slim would die down, eventually the PS3 would be back down, while the 360 absorbed the sales.

Your not getting the principle of a promotion do you? Im gonna repeat myself again, selling something at half price is different than selling something at regular price even if this selling price is the same.